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When you get right down to it, I’m not really in that demographic that the marketing folks calls “product loyal.” If a friggin’ shirt looks good after I wash it, I don’t need to have a certain kind. I need a car that will get me from point A to point B, and will respond when I step on it; above and beyond that, I don’t really care much for what others think of it. That doesn’t mean I don’t appreciate the best of the best, so to speak.
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